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Privacy Policy

Last updated: 15 August 2026

On this page
  • 1. Introduction
  • 2. Information we collect
  • 3. How we use your information
  • 4. Legal basis & consent
  • 5. Cookies & tracking
  • 6. How we share information
  • 7. Data security
  • 8. Data retention
  • 9. Your rights
  • 10. Children & age
  • 11. Changes to this policy
  • 12. Contact us

1. Introduction

Play99exch ("Play99exch", "we", "us" or "our") operates an online cricket betting exchange at play99exch.it.com, where members in India can back and lay prices, trade live positions across cricket markets, and settle their own outcomes. This Privacy Policy explains what personal information we collect, why we collect it, how we protect it, and the choices and rights you have over it.

This policy applies to everyone who visits our website, opens an account, deposits or withdraws funds, or otherwise interacts with our services. By accessing or using the platform, you confirm that you have read and understood this policy and agree to the collection and use of your information as described here. If you do not agree, please do not use the platform.

Our services are intended strictly for adults. You must be at least 18 years of age (or the legal age required in your jurisdiction, whichever is higher) to register or place any bet. We do not knowingly permit anyone under 18 to use Play99exch.

2. Information we collect

We only collect information that is necessary to run a safe, lawful and fair betting exchange. Depending on how you use the platform, this may include:

  • Identity & contact details — your name, mobile number, email address and, where applicable, your date of birth and residential location.
  • Account credentials — your username and password. Passwords are stored only as salted, one-way hashes; we never store or have access to your password in plain text.
  • Transactional & payment data — UPI reference IDs, deposit and withdrawal history, and wallet balances. We do not store your full card numbers or complete bank credentials — these are handled by our regulated payment partners.
  • Betting & trading activity — the markets you view, the back and lay bets you place, open positions, matched and unmatched orders, and your profit and loss (P&L).
  • Technical data — your IP address, device type, operating system, browser, and information collected through cookies and similar technologies.
  • KYC & age-verification documents — where required by law or for security, copies of government identity or age-verification documents you submit.

3. How we use your information

We use your personal information for clearly defined purposes, including to:

  • Operate the exchange, match your back and lay bets, and settle markets accurately.
  • Process deposits and withdrawals and maintain your wallet balance.
  • Verify your age and identity and confirm you are eligible to use the platform.
  • Detect, prevent and investigate fraud, collusion, money laundering and other prohibited activity.
  • Provide customer support and respond to your questions.
  • Comply with our legal, regulatory and record-keeping obligations.
  • Send you essential service messages, and — only with your consent — optional marketing about offers and features.

4. Legal basis & consent

We rely on one or more lawful bases when processing your data:

  • Contract performance — to provide the account and betting services you have requested.
  • Legal obligation — to meet anti-money-laundering, tax, age-verification and other statutory requirements.
  • Legitimate interest — to keep the platform secure, prevent fraud, and improve our services in ways you would reasonably expect.
  • Consent — for optional marketing communications and non-essential cookies. Where we rely on consent, you may withdraw it at any time without affecting the services you already use.

5. Cookies & tracking

We use cookies and similar technologies to keep the platform working and to understand how it is used. Essential cookies are required to log you in, keep your session secure and remember your preferences. Analytics cookies help us measure traffic and improve performance, and are only set where permitted.

You can control or delete cookies through your browser settings at any time; blocking essential cookies may prevent parts of the platform from working. We choose privacy-preserving defaults and do not use cookies to build advertising profiles about you.

You can decline non-essential cookies at any time — either through the cookie controls shown on our site or directly in your browser settings — and the exchange will continue to function normally.

6. How we share information

We share personal information only where it is necessary to run the service or where the law requires it. This may include:

  • Payment processors — to securely process your deposits and withdrawals.
  • KYC & identity providers — to verify your age and identity.
  • Fraud-prevention partners — to detect and stop suspicious or fraudulent activity.
  • Regulators, courts and law enforcement — where we are legally obliged to disclose information or to protect our rights and users.

We do not sell your personal data to third parties, and we require anyone who processes data on our behalf to protect it and use it only for the agreed purpose.

7. Data security

We take the protection of your information seriously. Our safeguards include 128-bit SSL encryption for data in transit, one-way hashing of passwords, strict internal access controls, segregation of player funds from operational accounts, and continuous monitoring for unusual activity.

While we work hard to protect your data, no system connected to the internet can be guaranteed 100% secure. You also play an important part: keep your password confidential, use a strong and unique password, and never share your login details with anyone. If you believe your account has been compromised, contact us immediately.

8. Data retention

We keep your personal information for as long as your account is active and for as long as we are required to retain it under applicable law — including anti-money-laundering and financial record-keeping rules, which can require records to be held for several years after your last activity.

When information is no longer needed for these purposes, we securely delete it or anonymise it so that it can no longer be linked to you.

9. Your rights

Subject to applicable law, you have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data where there is no legal reason for us to keep it.
  • Object to or restrict certain processing.
  • Withdraw consent for marketing or non-essential cookies at any time.
  • Lodge a complaint if you believe your data has been mishandled.

To exercise any of these rights, email us at support@play99exch.it.com or, for privacy and safety-related concerns, safety@play99exch.it.com. We may ask you to verify your identity before acting on a request.

10. Children & age

Play99exch is strictly for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we discover that a minor has provided us with personal data, we will close the account and delete the information promptly. If you believe a minor is using our platform, please contact us so we can act.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal requirements. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you through the platform or by email. Your continued use of Play99exch after any change means you accept the revised policy.

12. Contact us

If you have any questions about this Privacy Policy or how your information is handled, please reach out to us:

  • Email: support@play99exch.it.com
  • WhatsApp: chat with our desk

For safety, self-exclusion or responsible-gaming concerns, contact safety@play99exch.it.com. If gambling is affecting you or someone you know, free confidential help is available at BeGambleAware.org. Please play responsibly — you must be 18+.

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Play99exch is intended strictly for users aged 18 and over. Betting and gaming involve financial risk and are not a way to make money. Online betting may be restricted or prohibited in some Indian states — it is your responsibility to comply with the laws of your jurisdiction. If gambling is affecting you or someone you know, please seek help through BeGambleAware.org. Please play responsibly.

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